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Role Call | Jennifer O'Brien, Director of Strategic Planning

Jennifer O'Brien, director of strategic planning at branding agency Laird + Partners, says strategists working for luxury and lifestyle brands need to be bilingual in the languages of business and fashion, and that experience gleaned from other sectors can help to evolve the repetitive and formulaic communications strategies of many fashion and beauty brands.
Jennifer O'Brien of Laird + Partners | Source: Courtesy
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  • Lisa Wang

There are few sectors of the economy that offer as wide and interesting a range of career opportunities as fashion. In our continuing series to correspond with the launch of 

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