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Workplace & Talent

Retail’s Post-Covid Labour Shortage

Newly reopened businesses are struggling to find enough workers. Raising pay helps, but it’s not the only solution.

As the US and other countries open back up, retailers are rushing to staff up stores and fulfillment centres in anticipation of a shopping surge. Getty Images.

By

Sheena Butler-Young

14 June 2021

BoF PROFESSIONAL

Amy Errett, founder and chief executive of hair colour brand Madison Reed, is seeing a boom in demand from customers hoping to look their best now that they’re spending more time outside the house again. Since January, Errett has hired an average of one person a day to staff her headquarters, her 34 “hair colour bars” and a “Color Crew support team” who help guide people through applying hair colour at home.

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About the author

Sheena Butler-Young

Sheena Butler-Young

Sheena Butler-Young is Senior Correspondent at The Business of Fashion. She is based in New York and covers workplace, talent and issues surrounding diversity and inclusion.

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