Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Retailers Pick Sides as Debate on Masks Reignites

New guidelines from the US Centres for Disease Control and Prevention have paved the way for a return to normalcy. Fashion and beauty purveyors must weigh the risks and rewards of following suit.
The United States Centres of Disease Control said fully vaccinated people didn’t need masks, indoor or outdoor, in most situations throwing a curveball at retailers that thought they had safety protocols buttoned up.
The United States Centres of Disease Control said fully vaccinated people didn’t need masks, indoor or outdoor, in most situations throwing a curveball at retailers that thought they had safety protocols buttoned up. Getty Images.

Until last week, retailers assumed they had their pandemic safety protocols buttoned up.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Workplace & Talent
Analysis and advice on the future of work, careers and management.

What It Takes to Lead a Challenger Brand

As insurgent brands gain ground in fashion and beauty, their leaders are developing distinct approaches to hiring talent, sustaining momentum and scaling beyond the underdog phase.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Puig Announces New CEO

Jose Manuel Albesa will succeed Marc Puig, becoming the first non-family member to lead the Spanish conglomerate in more than 20 years.


Adidas’ Power Play Against Leakers

Adidas filed one of the strangest lawsuits that you’ll see in sneakers. It could have implications for how consumers get their information moving forward.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON