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Agenda-setting intelligence, analysis and advice for the global fashion community.

Retail Employees Are Under Attack. Here’s What Brands Can Do

Fashion retailers will need to think beyond safety protocols as they scramble to fix a problem that’s only getting worse as the pandemic drags on.
Retailers should rely on store signage and security personnel to enforce mask mandates rather than put the onus on store employees to enforce safety measures, experts say.
Retailers should rely on store signage and security personnel to enforce mask mandates rather than put the onus on store employees to enforce safety measures, experts say. (Getty)

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About the author
Sheena Butler-Young
Sheena Butler-Young

Sheena Butler-Young is Senior Correspondent at The Business of Fashion. She is based in New York and covers workplace, talent and issues surrounding diversity and inclusion.

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