Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Power Moves | Adidas’ Appoints Chief Creative Officer; L’Oréal USA Names New Chief Executive

Alasdhair Willis will spear creative direction across the sportswear brand; Longtime L’Oréal executive David Greenburg will helm the beauty conglomerate’s US team
Alasdhair Willis is Adidas' chief creative officer.
Alasdhair Willis is Adidas' chief creative officer. (Adidas)

Adidas appoints Alasdhair Willis to chief creative officer

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Workplace & Talent
Analysis and advice on the future of work, careers and management.

Can Sporty & Rich’s Emily Oberg Break the Founder-CEO Curse?

Oberg stepped into the top job at her startup last August. In an exclusive interview with The Business of Fashion, she explained how she plans to scale her business while sidestepping the ‘founder’s ego’ problem that has doomed many emerging brands.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON