Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

‘Ozempic Arrived and Everything Changed’: Plus-Size Models on the Body Positivity Backlash

For all the body positive movement’s strides, ‘90s thinness has returned, in part due to weight-loss injections like Wegovy — and plus-size models’ careers are stalling.
Sinéad O'Dwyer Autumn/Winter 2025
Sinéad O'Dwyer Autumn/Winter 2025. (Spotlight/Launchmetrics)

In 2021, Skye Standley was considered one of modelling’s rising stars. With her beautiful face, curves and distinctive red hair, she was in demand: she appeared in advertising campaigns for

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

Unraveling the Plus-Size Problem

While body positive marketing is more visible than ever, trendy options for plus-size consumers across categories and price points are still rare. What’s holding fashion back?

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Workplace & Talent
Analysis and advice on the future of work, careers and management.

Can Sporty & Rich’s Emily Oberg Break the Founder-CEO Curse?

Oberg stepped into the top job at her startup last August. In an exclusive interview with The Business of Fashion, she explained how she plans to scale her business while sidestepping the ‘founder’s ego’ problem that has doomed many emerging brands.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON