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Agenda-setting intelligence, analysis and advice for the global fashion community.

Phantom Bonuses, Staff Exodus: Inside the Troubled House of Tiffany

Tiffany & Co.‘s initiative to boost staff morale with the “Tiffany Joy” app backfired, evolving into a source of frustration as employees faced increasing pressure to engage, highlighting broader challenges in the company’s culture and sales strategy.
Tiffany flagship store interior showcasing jewellery displays in an open light hall.
Roughly four years after the Tiffany acquisition, LVMH continues to ask investors for patience. (Tiffany & Co.)

When Tiffany & Co. executives were looking for ways to boost staff morale, they rolled out an internal app called “Tiffany Joy.”

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Further Reading

Tiffany to Downsize China Flagship as Spending Dives

The LVMH-owned jeweller, which opened a two-floor store in Shanghai’s Hong Kong Plaza in a high-profile ceremony in late 2019, has decided to give up about half of its square footage, sources told Bloomberg.

What’s Next for Tiffany Under LVMH

The brand on Monday revealed its 2023 “Blue Book” collection of high jewellery, a series of intricate pieces priced upwards of $75,000 that marks the brand’s first high jewellery collection since bringing on former Cartier designer Nathalie Verdeille as chief artistic officer in 2021, as well as the first collection fully developed under LVMH.

Tiffany, Dior: Understanding the New Model for Luxury Flagships

There are stores, there are flagships, and then there are mega projects like Dior’s Avenue Montaigne, Chanel’s Rue Cambon and Gucci’s Garden that go a step further in driving revenue and creating a lasting impression with shoppers. On Friday after a four-year renovation, Tiffany will make its case to be added to that list.

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