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At NYFW, RaiseFashion and Industry Leaders Chart Pathways From Cultural Relevance to Commercial Success

As diversity, equity and inclusion commitments wane and access to capital grows more elusive, RaiseFashion convened a panel at NYFW — moderated by BoF’s Sheena Butler-Young — featuring leaders from Abercrombie & Fitch, Glossier, Ten To One Rum and Fluency to explore how emerging brands can secure strategic allies, move beyond restrictive labels and build sustainable pathways to growth.
BoF and RaiseFashion's panel 'From Visibility to Viability: How Emerging Brands Turn Cultural Capital into Business Success' at New York Fashion Week. Featuring Fluency's Jalem Getz, Abercrombie & Fitch's Carey Krug, Ten To One Rum's Marc Farrell and Glossier's Halah AlQahtani, moderated by BoF's Sheena Butler-Young.
BoF and RaiseFashion's panel 'From Visibility to Viability: How Emerging Brands Turn Cultural Capital into Business Success' at New York Fashion Week. Featuring Fluency's Jalem Getz, Abercrombie & Fitch's Carey Krug, Ten To One Rum's Marc Farrell and Glossier's Halah AlQahtani, moderated by BoF's Sheena Butler-Young. (Skylar Searing/BFA.com)
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