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Agenda-setting intelligence, analysis and advice for the global fashion community.

Nike’s CEO Switch Underscores the Allure and Risks of Boomerang Executives

Elliott Hill’s return to Nike Inc. as CEO underscores broader industry challenges and the growing need for revitalisation.
Elliot Hill, incoming Nike CEO
Hill’s return is part of a rich history of big companies calling on veteran executives to reestablish equilibrium in times of crisis. (Nike)

Elliott Hill, the

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Further Reading

How Nike Ran Off Course

Nike is experiencing its worst slump in a decade, even as its competitors thrive. Insiders, athletes and fans pin the blame on changes made over the last few years that led to stalling innovation, disruptive restructurings and uninspired marketing.

Where Does Nike Go From Here?

With pressure mounting on CEO John Donahoe, the sportswear giant’s precise turnaround plan remains unclear. But the rehiring of Nike veteran Tom Peddie this week offered more clues on the brand’s direction.

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