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Agenda-setting intelligence, analysis and advice for the global fashion community.

At Lululemon, Being Black Is ‘Off-Brand’

In 2020, like many companies, the $50 billion yoga apparel brand created a new department to improve internal diversity and inclusion, and to create a more equitable playing field for minorities. In interviews with BoF, 14 current and former employees said things only got worse.
The experience of the employees who spoke with BoF encapsulates some minorities’ biggest fears regarding how the fashion industry’s diversity efforts would play out after the spotlight on the Black Lives Matter movement died down.
The experience of the employees who spoke with BoF encapsulates some minorities’ biggest fears regarding how the fashion industry’s diversity efforts would play out after the spotlight on the Black Lives Matter movement died down. (Shutterstock)

On a slow day last winter, a couple of employees at Lululemon’s Hyde Park location in Chicago were chatting when two women walked in.

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