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Agenda-setting intelligence, analysis and advice for the global fashion community.

Is Hugo Comte the Fashion Creative of the Future?

With the launch of his own virtual world, the photographer offers a glimpse of how fashion creatives may embrace the metaverse.
Photographer Hugo Comte is planning to launch Nikita World, a virtual realm where fans can earn tokens and buy NFTs and digital clothing.
French fashion photographer Hugo Comte is planning to launch Nikita World, a virtual realm where fans will be able to earn tokens and use them to buy NFTs and digital clothing. (Hugo Comte)

Come June, Hugo Comte will press the launch button on Nikita World, a virtual realm he has been building with a British metaverse company. Inside, fans will find a Gran Turismo-like CGI environment where they can roam around Comte’s hyperreal images and talk to each other as if on a Zoom call. They’ll also be able to earn $Nikita coins, Nikita World’s own digital tokens, and spend them on talks, masterclasses and, later, NFTs and digital clothing.

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About the author
Robert Cordero

Robert Cordero is a contributing writer at The Business of Fashion. He is a New York–based editor and advisor working at the nexus of fashion, sports and culture.

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