Agenda-setting intelligence, analysis and advice for the global fashion community.
Alexandra has worked part-time as a store associate at the same big, American fashion brand for more than a decade. But lately, she’s been feeling checked out.
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The best stores don’t just serve as billboards or customer touchpoints —they’re a stable and lucrative revenue stream. As younger consumers have embraced in-store shopping despite their digital native instincts, the value of stores is undeniable. Running an effective store requires choosing the right location, understanding its sales potential and making sure it serves its local clientele.
From wage hikes to tuition assistance, fashion firms say they’re pulling out all the stops to revamp the store associate role — but their efforts aren’t taking hold.
SMCP Group, the french parent of accessible luxury labels Sandro, Maje, Claudie Pierlot & De Fursac, is launching an academy to make the store associate role more modern and exciting.
Sheena Butler-Young is Senior Correspondent at The Business of Fashion. She is based in New York and covers workplace, talent and issues surrounding diversity and inclusion.
Hefty tuition prices, unclear career pathways and new routes into the industry are reshaping how young people invest in education.
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion and beauty talent.
A pioneer in luxury education since 1991, French business school ESSEC has launched a new Master’s in Luxury Management — preparing students for the evolving luxury industry through a thorough academic and hands-on curriculum.
Oberg stepped into the top job at her startup last August. In an exclusive interview with The Business of Fashion, she explained how she plans to scale her business while sidestepping the ‘founder’s ego’ problem that has doomed many emerging brands.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
The executive order directs the FTC chairman to prioritise enforcement of existing laws against sellers and manufacturers who falsely claim products are made in America.
Global oil markets face turmoil after a US attack on Iran's main export hub heightened risks to supply across the Middle East.
