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How Neiman Marcus Group Is Optimising Its Digital Transformation

With over $200m invested in its technology, and new backing from Farfetch, the Neiman Marcus and Bergdorf Goodman owner seeks to revolutionise luxury experiences through digital innovation.
Consumer using the Neiman Marcus Group Connect App. Neiman Marcus Group.
Consumer in a Neiman Marcus Group store. Neiman Marcus Group. (Courtesy)
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Fashion brands are leading the charge in boosting their investments in technology, estimated to grow from 1.6 and 1.8 percent of sales in 2021 to between 3 and 3.5 percent by 2030, according to

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