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Agenda-setting intelligence, analysis and advice for the global fashion community.

How I Became... TikTok’s Fashion and Beauty Partnerships Lead

A self-identifying creator drawn to fashion but lacking ‘any gifts in design,’ CeCe Vu sought out a different creative avenue into the industry via social media, working at the likes of Netflix and Mobli before moving to the Gen-Z favoured short-form video platform.
TikTok's head of fashion and beauty partnerships CeCe Vu.
TikTok's lead of fashion and beauty partnerships, CeCe Vu, by Angella Choe. TikTok.

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