Agenda-setting intelligence, analysis and advice for the global fashion community.
Discover global
Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.
Sophie Soar is the Commercial Features Editor at The Business of Fashion. She is based in London and oversees BoF’s careers advice and written content partnerships at BoF.
Annabel Bolton is the Content Strategy Senior Associate at The Business of Fashion (BoF). She is based in London and executes commercial partnerships, knowledge reports and writes careers advice.
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
Check out this week’s new partner and job openings on BoF Careers, the global marketplace for fashion and beauty talent.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.