Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

How I Became... An Art Director

Photographer and art director Carlota Guerrero landed her first commercial project with Solange Knowles and has since channelled her female-led visual aesthetic into campaigns for the likes of Givenchy, Dior, Loewe, Nike and Zara.
Carlota Guerrero for Givenchy Haute Couture AW18
Givenchy Haute Couture AW18 by Carlota Guerrero.

Carlota Guerrero started experimenting with photography as a teenager but studied psychology and communications at university in Barcelona, believing her family wouldn’t accept her pursuit of the arts. A year abroad in Paris changed her perspective on art. “I started seeing how art was respected — and [how] I could make a career from it,” she told BoF.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Workplace & Talent
Analysis and advice on the future of work, careers and management.

What It Takes to Lead a Challenger Brand

As insurgent brands gain ground in fashion and beauty, their leaders are developing distinct approaches to hiring talent, sustaining momentum and scaling beyond the underdog phase.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Puig Announces New CEO

Jose Manuel Albesa will succeed Marc Puig, becoming the first non-family member to lead the Spanish conglomerate in more than 20 years.


Adidas’ Power Play Against Leakers

Adidas filed one of the strangest lawsuits that you’ll see in sneakers. It could have implications for how consumers get their information moving forward.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON