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Agenda-setting intelligence, analysis and advice for the global fashion community.

AI Is Coming for Fashion’s Creative Class

As generative artificial intelligence takes on work once reserved for stylists, photographers, and PR strategists, creatives are being pushed to prove the value of human ingenuity — and find new ways to protect it.
A campaign image crafted by Maison Meta using artificial intelligence.
A campaign image crafted by Maison Meta using artificial intelligence. (Courtesy)

Earlier this year, when Veronica Zhai was preparing to launch her bespoke luxury brand Zhai, she knew her marketing budget would be tight.

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Further Reading

The Fashion Jobs Most Vulnerable to AI

The next phase of artificial intelligence promises to change – and potentially eliminate – many jobs that were unaffected by previous waves of automation.

Is There Such a Thing as Ethical AI?

Aware of the backlash other fashion and beauty players have faced, Estée Lauder is taking a slow and cautious approach to AI by putting restrictions on what it will — and won't — do with the technology.

About the author
Sheena Butler-Young
Sheena Butler-Young

Sheena Butler-Young is Senior Correspondent at The Business of Fashion. She is based in New York and covers workplace, talent and issues surrounding diversity and inclusion.

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