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The Business of Fashion
Workplace & Talent

How Fashion Is Adapting to the Diversity Backlash

While some companies are backing away from diversity, equity and inclusion efforts amid a conservative backlash, others are finding clever new approaches to meeting their original goals.
A group of protesters holding signs
The backlash has helped trigger what some experts say is a much-needed shakeout in the corporate approach to DEI. (Getty Images)
By
BoF PROFESSIONAL

When publicist and Glam Body founder Danika Berry set out to launch Black Beauty Founders, an organisation to provide resources and networking opportunities to Black women in the beauty industry, she expected to face the familiar hurdles of corralling investors, or convincing retailers to open up shelf space for Black brands.

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Further Reading

At Lululemon, Being Black Is ‘Off-Brand’

Like many companies in fashion and other industries, the $50 billion yoga apparel brand created a new department in 2020 it said would help improve its diversity and inclusion and create a more equitable playing field for minorities. In interviews with BoF, 14 current and former Black employees said things have only worsened since then.

About the author
Sheena Butler-Young
Sheena Butler-Young

Sheena Butler-Young is Senior Correspondent at The Business of Fashion. She is based in New York and covers workplace, talent and issues surrounding diversity and inclusion.

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