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How Brands Can Create Retail Jobs People Actually Want

SMCP Group, the french parent of accessible luxury labels Sandro, Maje, Claudie Pierlot & De Fursac, is launching an academy to make the store associate role more modern and exciting.
SMCP’s programme, free of charge to participants, will operate like a work study, with students taking classes on the Paris campuses of two schools and also holding internships spread across 22 of the company’s stores.
SMCP’s programme, free of charge to participants, will operate like a work study, with students taking classes on the Paris campuses of two schools and also holding internships spread across 22 of the company’s stores. (Getty)

SMCP Group, the French holding company for ready-to-wear labels Sandro, Maje, Claudie Pierlot & De Fursac hopes it has found a solution for retail’s store-staffing problem: A training academy for sales associates.

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About the author
Sheena Butler-Young
Sheena Butler-Young

Sheena Butler-Young is Senior Correspondent at The Business of Fashion. She is based in New York and covers workplace, talent and issues surrounding diversity and inclusion.

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