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How Brands Build Their Resale Teams

As a relatively new business unit with a limited pool of specialists to choose from, companies like M.M.LaFleur and Faherty have gotten creative in curating their re-commerce teams.
Faherty's resale programme, called Second Wave, generates about 1 percent of its total revenues.
Faherty's resale programme, called Second Wave, generates about 1 percent of its total revenues. (Courtesy)

When Grace Han landed her first fashion gig as director of social impact at Faherty, it came with an unexpected second title: chief executive of resale.

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Further Reading

DVF Launches Secondhand With ‘ReWrap’

Designer Diane Von Furstenberg’s namesake brand is the latest to join the resale market. Its spin on the category includes a “Missed Connections” tab for hard-to-find pieces.

About the author
Sheena Butler-Young
Sheena Butler-Young

Sheena Butler-Young is Senior Correspondent at The Business of Fashion. She is based in New York and covers workplace, talent and issues surrounding diversity and inclusion.

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