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Agenda-setting intelligence, analysis and advice for the global fashion community.

Help Wanted: As Luxury Brands Open More Stores, Staffing Challenges Await

High-end brands are counting on brick-and-mortar retail to deliver the sort of personalised shopping experiences that can’t be replicated online. But hiring and training employees to pull that off can be a challenge.
An employee shows a tan crocodile leather bag to a customer at a Dolce & Gabbana boutique.
An employee shows a tan crocodile leather bag to a customer at a Dolce & Gabbana boutique. (Getty Images)

On any given day, about 150 staffers are stationed around Tiffany & Co.’s Manhattan flagship, touting the jewellery brand’s “Bird on a Rock” brooches, “Lock” bangles and bone china in trademark blue.

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Further Reading

How Fashion Can Close Its Skills Gap

Companies are increasingly finding that the best way to sidestep deficits in knowledge and experience among recent college graduates and veteran employees is to play a more active role in the education process.

Tiffany, Dior: Understanding the New Model for Luxury Flagships

There are stores, there are flagships, and then there are mega projects like Dior’s Avenue Montaigne, Chanel’s Rue Cambon and Gucci’s Garden that go a step further in driving revenue and creating a lasting impression with shoppers. On Friday after a four-year renovation, Tiffany will make its case to be added to that list.

About the author
Sheena Butler-Young
Sheena Butler-Young

Sheena Butler-Young is Senior Correspondent at The Business of Fashion. She is based in New York and covers workplace, talent and issues surrounding diversity and inclusion.

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