Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Fashion Is Done With Remote Work

Retailers, publishers and brands are tightening return-to-office mandates as fully remote roles fall out of favour — but execution, not attendance, will determine whether the shift pays off.
Over the past year, retailers from Amazon to Gap Inc. have mandated full-time returns to the office.
Over the past year, retailers from Amazon to Gap Inc. have mandated full-time returns to the office. (Shutterstock)

Max Ma, chief executive of 7thonline, says nearly every misstep the retail planning software provider made between 2020 and 2023 can be traced back to a single culprit.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

What Makes a Great Fashion Office

More and more companies want to see their staff in person again at the office. Creating a work environment that fosters collaboration, offers flexibility and thoughtful perks could convince employees to leave the home office behind.

Fashion Finally Heads Back to the Office

Top executives believe in-person work is necessary for culture building, employee loyalty and creativity — but they’ll need to sell that idea to their workers.

About the author
Sheena Butler-Young
Sheena Butler-Young

Sheena Butler-Young is Senior Correspondent at The Business of Fashion. She is based in New York and covers workplace, talent and issues surrounding diversity and inclusion.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Workplace & Talent
Analysis and advice on the future of work, careers and management.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Who Won Fashion’s Red Carpet Season of Change

Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON