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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Female Founders Are Courting Investors in a Tough Climate

Sinking brand valuations, a shaky economy and the rollback of DEI initiatives are pressuring women founders in fashion and beauty — but a new playbook is helping them navigate the storm.
Women entrepreneurs are being more strategic about who they pitch and building a strong network of fellow founders, allies, and mentors.
Women entrepreneurs are being more strategic about who they pitch and building a strong network of fellow founders, allies, and mentors. (Courtesy/BoF Team)

When Julie Bornstein set out in 2017 to raise funds for her women’s fashion retail app, The Yes, she knew exactly which investor she wanted to pitch. Hint: It wasn’t a man.

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Further Reading

How to Raise Money as a Black Beauty Brand

Black founders carry a markedly higher burden when it comes to educating investors on the value and viability of their business ideas — but there is an art and science behind knowing when your brand is ready and what kind of investors will be the best fit.

About the author
Sheena Butler-Young
Sheena Butler-Young

Sheena Butler-Young is Senior Correspondent at The Business of Fashion. She is based in New York and covers workplace, talent and issues surrounding diversity and inclusion.

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