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Agenda-setting intelligence, analysis and advice for the global fashion community.

Fashion’s Biggest Gen-Z Hiring Challenge

Retailers will need to get creative to attract young talent to ring up sales and stock shelves at stores this holiday season.
As fashion retailers prepare for the upcoming holiday season concerns about hiring and retaining entry-level employees are reaching a fever pitch.
As fashion retailers prepare for the upcoming holiday season concerns about hiring and retaining entry-level employees are reaching a fever pitch. (Shutterstock)

Knix, the direct-to-consumer intimates brand, has no problem attracting young employees to design its leak-proof underwear or dream up its next social media campaign. Nearly 60 percent of its workforce is under the age of 30.

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About the author
Sheena Butler-Young
Sheena Butler-Young

Sheena Butler-Young is Senior Correspondent at The Business of Fashion. She is based in New York and covers workplace, talent and issues surrounding diversity and inclusion.

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