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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Companies Can Engage Gen-Z Employees

In our latest BoF Careers white paper, we break down how fashion companies can better attract, engage and retain Gen-Z talent.
Group of Gen-Z employees.
Group of Gen-Z employees. Getty Images.

Generation Z, born approximately between 1997 and 2012, account for around 20 percent of the global population and more than 40 percent of fashion’s customer base. Their values and beliefs are shaping modern consumer behaviour, resulting in greater demand for more sustainable products and

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