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Agenda-setting intelligence, analysis and advice for the global fashion community.

How I Became… Global Head of Digital Marketing and Social Media at Aesop

Leslie Caswell held roles at Burberry and Meta before starting at Aesop. He advises juniors to focus on knowledge not seniority when approaching mentors, and to remember your first job doesn’t need to be your dream job.
Aesop products displayed in store and represented on social media.
BoF collage of Aesop products displayed in store and represented on social media. (Shutterstock / Instagram)

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