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Zara Enters High-Low Collaboration Space With Kassl Editions Collection

The Spanish company’s tie-up with the Dutch collective, best known for its $900 utilitarian coats and luxe padded Pillow Bags, will span ready-to-wear and home goods and debut at this year’s Salone del Mobile.
Kassl Editions founders Ilse Cornelissens, Charlotte Schreuder, Tim van Geloven and Bart Ramakers. Courtesy.
Kassl Editions founders Ilse Cornelissens, Charlotte Schreuder, Tim van Geloven and Bart Ramakers. Courtesy.

Usually Kassl Editions’ luxe trench coats appear next to the likes of Celine and Bottega Veneta at retailers such as Net-a-Porter, Browns and Lane Crawford. But now the brand is heading to the high street, thanks to a tie-up with fast-fashion company Zara.

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