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China’s top beauty conglomerate is ready for its world takeover.
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Following S’Young Group’s acquisition of US luxury brand Revive Skincare in 2024, Chinese companies are evaluating whether to snap up foreign brands to broaden their global reach.
As the popularity of alternative social media platforms like RedNote grows outside of China, domestic beauty brands like Florasis and Judydoll are reaping the benefits.
China’s consumer frugality is fuelling sluggish earnings for global brands like L’Oréal and LVMH, while local rivals such as Proya Cosmetics thrive, capitalising on affordable products and strong online marketing.
Liz Flora is a Beauty Correspondent at Business of Fashion. She is based in Los Angeles and covers beauty and wellness.
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