Agenda-setting intelligence, analysis and advice for the global fashion community.
“People don’t buy sustainable products,” said Allbirds co-chief executive Tim Brown. “They buy great products.” The company’s goal is to prove its products can be both.
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The sustainable sneaker company saw shares soar in its debut, but a strong opening act doesn’t guarantee success down the line, critics say.
The industry needs to halve its emissions by the end of the decade to meet global climate goals.
Footwear has always been an engine for innovation, but developing a more sustainable shoe presents a particular challenge.
Sarah Kent is Chief Sustainability Correspondent at The Business of Fashion. She is based in London and drives BoF's coverage of critical environmental and labour issues.
The fast-fashion giant is offering to let smaller labels plug directly into its famed on-demand manufacturing and global logistics network. But is the boost in speed worth the risk of putting operations in a competitor’s hands?
Fresh solutions to water scarcity in the supply chain, sourcing shifts and regulatory recalibration are reshaping fashion’s sustainability playbook.
Coach-owner Tapestry’s new carbon-removal partnership and brands making fresh commitments to textile-to-textile recycling startups show an industry searching for ways to address its environmental impact.
A new group of brand partners, including Reformation and C&A, is joining the poly-cotton recycler’s long-term commercialisation program only weeks after its debut, signalling growing demand as the company gears up for industrial-scale production in Europe.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
The executive order directs the FTC chairman to prioritise enforcement of existing laws against sellers and manufacturers who falsely claim products are made in America.
Global oil markets face turmoil after a US attack on Iran's main export hub heightened risks to supply across the Middle East.
