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Adidas, Activism and Fake News

This week, a spoof press release claimed Adidas had appointed a co-CEO to address rights violations in its supply chain, a sign of more disruptive and confrontational tactics from advocacy groups focused on the industry.
Workers’ rights campaigners staged a fake Adidas fashion show during Berlin fashion week to draw attention to alleged rights violations in the brand’s supply chain.
Workers’ rights campaigners staged a fake Adidas fashion show during Berlin fashion week to draw attention to alleged rights violations in the brand’s supply chain. (Keil Troisi)
By
BoF PROFESSIONAL

On Monday, an announcement that Adidas was radically restructuring its leadership dropped into reporters’ inboxes. In a startling move, the German sportswear giant appeared to have appointed a former Cambodian garment worker and union leader to serve as its co-CEO and oversee efforts to ensure ethical manufacturing practices.

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About the author
Sarah Kent
Sarah Kent

Sarah Kent is Chief Sustainability Correspondent at The Business of Fashion. She is based in London and drives BoF's coverage of critical environmental and labour issues.

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