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Why Snapchat Might Be Close to Cracking Virtual Shopping

The camera company-cum-social media platform launched a slew of new tools to help brands create augmented reality products in one click. Millions of users are already buying in.

Snapchat launched a slew of new tools to help brands create augmented reality products in one click. Millions of users are already buying in. — Snapchat launched a slew of new tools to help brands create augmented reality products in one click. Millions of users are already buying in. (Snapchat)

By

Alexandra Mondalek

05 May 2022

BoF PROFESSIONAL

At the end of April, I took a trip to Snap’s headquarters in New York to figure out whether Snapchat had any real shot as a shopping app. I had been lured to Times Square with the promise of testing out new augmented-reality tech to virtually “try on” luxury clothes and accessories.

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Technology

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Snapchat

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New York, United States

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