Agenda-setting intelligence, analysis and advice for the global fashion community.

What ‘MetaBirkins’ Say About Virtual Fashion

Neither by Hermès nor real handbags, the luxury NFTs highlight both profit-making potential and intellectual-property issues as money pours into the fast-growing virtual fashion market.

A collage shows six MetaBirkins in different colors, including one in bright yellow and another emblazoned with a reproduction of the Mona Lisa. — The MetaBirkins, which aren't by Hermès and aren't really even bags. (Mason Rothschild)

Marc Bain

15 December 2021

BoF PROFESSIONAL

There’s a hot new Birkin bag on the market. Just 100 exist, each one uniquely rendered in colourful faux fur. Some come in solid shades such as acid yellow or punchy cobalt, while others feature patterns like animal prints or fuzzy depictions of artworks like the Mona Lisa and Vincent Van Gogh’s Starry Night.

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The Opportunity in Digital Fashion and Avatars

Please join us on Thursday, 18 November at 16:00 GMT for #BoFLIVE to hear BoF Insights’ Diana Lee and Rahul Malik in conversation with Helene Phillips, SVP digital and client experience, global at Jimmy Choo, and Rachel Waller, global VP of channel innovation at Burberry, as they explore the key takeaways from the latest BoF Insights report and discuss how fashion brands can approach the new digital frontier.

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How Selfridges Is Bringing Virtual Fashion to Stores

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About the author

Marc Bain

Marc Bain is Technology Correspondent at The Business of Fashion. He is based in New York and drives BoF’s coverage of technology and innovation, from start-ups to Big Tech.

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