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Visual Search Set to Make World of Imagery Instantly Shopable

Sophisticated image-recognition technology, originally developed for security applications, is now being leveraged to identify and source fashion items, turning any encounter with a product into a potential sale. BoF speaks to Iain McCready, chief executive of Cortexica, about the power of visual search.
A woman using her smartphone while shopping | Source: Shutterstock
By
  • Harriet Hawksworth

LONDON, United Kingdom —

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