Agenda-setting intelligence, analysis and advice for the global fashion community.
TikTok fans in the US are racing to secure alternatives and safeguard their digital empires ahead of a looming shutdown on Sunday, evoking the chaos of India’s 2020 ban that erased the app from the lives of 200 million users overnight.
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TikTok’s future in the US is being put to the test this week, as the ByteDance-owned app fights its looming ban in court. If its efforts fail, India’s social media marketing landscape could serve as a blueprint for brands in a post-TikTok world.
Under TikTok’s plan, people attempting to open the app will see a pop-up message directing them to a website with information about the ban.
As TikTok faces an impending US ban, Chinese apps Xiaohongshu and Lemon8 have surged to the top of the iPhone download charts, drawing a wave of new users searching for alternatives.
Kering’s newly created jewellery division regroups Boucheron, Pomellato, Dodo and Qeelin brands as the company aims to pool resources. The conglomerate is also regrouping fashion brand reporting, shielding smaller labels from investor scrutiny.
Saks is moving towards exiting bankruptcy and tapped an additional $300 million of its Chapter 11 financing package.
War in the Middle East, the luxury industry’s fastest-growing market, threatens to delay a long-expected rebound in demand.
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.