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Agenda-setting intelligence, analysis and advice for the global fashion community.

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Tracking Fashion Brand Performance in the Age of AI

Our new AI-powered tool, BoF Insights Brand Pulse, evaluates fashion brand performance across five dimensions — Discoverability, Identity, Value, Connection and Love — combining digital signals and consumer conversations to measure brand performance in an easy-to-use dashboard.
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BoF Insights Brand Pulse, powered by Quilt.AI, translates noisy digital signals into clear, actionable insight across five core dimensions of brand performance. (BoF Team)
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Algorithms, viral moments and AI platforms now shape how billions of people discover, talk about and connect with fashion brands. A single TikTok trend can ignite global demand. A celebrity sighting can dominate search and social conversation. And AI chatbots like ChatGPT and Gemini are shaping how customers discover and learn about fashion.

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About the author
Imran Amed
Imran Amed

Imran Amed is the Founder, CEO and Editor-in-Chief of The Business of Fashion. Based in London, he shapes BoF’s overall editorial strategy and is the host of The BoF Podcast.

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