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TikTok to Block Teenagers From Beauty Filters Over Mental Health Concerns

The platform will impose new restrictions on beauty filters for users under 18, limiting alterations like plumping lips or smoothing skin, amid rising concerns over their impact on teen self-esteem and anxiety.
Two tween girls looking at something on the phone
TikTok also announced it was tightening its systems to block users under 13 from the platform. (Shutterstock)

Teenagers are facing wide-ranging new restrictions over the use of beauty filters on TikTok amid concern at rising anxiety and falling self-esteem.

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Further Reading

What Fashion Needs to Know About Gen Alpha’s Social Media Restrictions

At least 15 US states have enacted policies regulating cell phone usage among teenagers and children, pointing to the youth mental health crisis and other potential harms of incessant access to the internet. For marketers, the laws pose a barrier to reaching young consumers as well as an opportunity to get to know this cohort better.

How Tweens Took Over the Beauty Aisle

Gen Alpha has become increasingly captive with beauty, but as their preferences and purchasing power changes, beauty labels need to find the right mix of messaging and product to keep them coming back for more.

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