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To recreate Adidas’ Ozweego sneaker for the company’s new experience in Fortnite, it took BeyondCreative about four days. The studio, which specialises in building for the popular online game, can’t just import a 3D model into the space, explained Kasper Weber, its co-founder and chief executive. They have to assemble the digital replica out of an extensive library of simple shapes that Fortnite makes available to players to produce their own environments in its “creative” mode.
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