Agenda-setting intelligence, analysis and advice for the global fashion community.
Despite existing purely to help shoppers find what they’re looking for, the search bar on e-commerce sites isn’t known for yielding great results.
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The best websites balance the jobs of inspiring customers via lush graphics and compelling storytelling, and maximising sales with a design that’s convenient, intuitive and easy to navigate. This case study explores how to achieve both goals and create the ideal online shopping experience.
As generative AI is incorporated into our everyday lives, most recently through Apple’s introduction of the technology into its latest iPhone, it stands to affect how consumers research, discover and buy products online.
A new wave of ChatGPT assistants from companies like Shopify and Kering could transform how we shop online. It’s unclear how well they actually work, so BoF took them for a spin.
Marc Bain is Technology Correspondent at The Business of Fashion. He is based in New York and drives BoF’s coverage of technology and innovation, from start-ups to Big Tech.
Getting recommended by ChatGPT, Claude, Gemini and other AI chatbots is fast emerging as a competitive advantage for fashion brands. As AI reshapes discovery, which brands are being favoured by AI and why?
A new analysis suggests most big fashion and retail players are using AI, though many are still reluctant to speak about it publicly.
Synthetic consumer research, where AI is used to simulate shoppers, is emerging as a cutting-edge way for brands and retailers to better understand their customers and test everything from products to marketing campaigns before they launch.
The more conversational commerce becomes, the more important generative engine optimisation will be, writes Andrea Felsted.
The executive order directs the FTC chairman to prioritise enforcement of existing laws against sellers and manufacturers who falsely claim products are made in America.
Global oil markets face turmoil after a US attack on Iran's main export hub heightened risks to supply across the Middle East.
The 98th Academy Awards, and Vanity Fair’s revamped after-party, bring luxury brands’ red-carpet strategies to a crescendo. Plus, Lululemon reports quarterly results with the CEO job still vacant.
From the impact of the war in the Middle East to the future of Saks to the Kering conundrum, Imran Amed shares his intel and insight from the trenches of the latest ‘fashion month.’
