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The Quest to Make Wearable Tech Fashionable

With the launch of a yellow-gold band, Silicon Valley-favourite Oura wants its smart ring to be as stylish as it is functional. Lauren Sherman gives it a test drive.

Oura's wearable technology ring — Oura's wearable technology ring. Oura.

By

Lauren Sherman

23 November 2020

BoF PROFESSIONAL

Last week, Oura, the smart ring that tracks everything from general fitness to sleep patterns, launched a $399 band in yellow gold. The limited-edition production marks the middle ground between the company’s no-nonsense $299 silver ring and a $999 style studded with a line of tiny diamonds.

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