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Agenda-setting intelligence, analysis and advice for the global fashion community.

Inside the Battle to Run Fashion’s E-Commerce

Shopify, Farfetch and other tech companies are vying for the multi-billion-dollar opportunity to handle the backend of brands’ online stores.
"Shopify" appears numerous times in the lines of code underlying Supreme's website.
The code behind Supreme's homepage, which is now powered by Shopify. (Supreme)

When Glossier laid off

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Further Reading

The Trouble With Luxury E-Commerce

This week, Ssense said it laid off 138 workers, and MatchesFashion received a $73 million cash injection from its shareholder. From more niche players to giants like Farfetch, the pressure remains high for luxury e-tailers.

What Happens When the E-Commerce Boom Ends

Online sales growth is slowing, returning to its pre-pandemic trajectory. As shoppers head back into the store, their new expectations around service set the stage for the next chapter of retail.

About the author
Marc Bain
Marc Bain

Marc Bain is Technology Correspondent at The Business of Fashion. He is based in New York and drives BoF’s coverage of technology and innovation, from start-ups to Big Tech.

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