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Revolve Is Selling Clothes Designed by AI

The online retailer dropped its first collection of physical garments based on designs from the winners of AI Fashion Week.
A model wears a black blazer with a clear vinyl overlay.
A physical version of an AI-generated design by Paatiff, winner of the first AI Fashion Week. (Revolve)

When Revolve and Maison Meta, an AI-centric creative agency, teamed up for the first AI Fashion Week this April, the promise was always that the online retailer would turn garments from the top three collections into physical products and sell them.

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Further Reading

Case Study | The Complete Playbook for Generative AI in Fashion

From ChatGPT to Midjourney to Runway, the emerging technology is already showing why it could be one of the most consequential in decades for the fashion industry. Early adopters and experts unpack the opportunities and challenges of putting gen AI to use to design products, create campaigns and other content, and better connect with customers.

Generative AI’s Big ‘Flaw’ May Also Be Its Superpower

Designers say the technology’s disregard for real-world considerations like standard clothing construction or basic physics, as well as its vulnerability to “hallucinations,” are its most powerful asset but also one of the biggest challenges in using it.

About the author
Marc Bain
Marc Bain

Marc Bain is Technology Correspondent at The Business of Fashion. He is based in New York and drives BoF’s coverage of technology and innovation, from start-ups to Big Tech.

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