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New Resale Start-Up Sees Data as the Answer to Courting Luxury Brands

From the creator of shopping app Fancy, the Archivist allows brands to monitor resale activity from 150 platforms that sell preowned fashion.

The Archivist dashboard. Courtesy.

By

Cathaleen Chen

12 May 2021

Ashley Granata was watching the Yves Saint Laurent documentary “Celebration” two years ago when an idea struck: heritage brands like Saint Laurent have created decades worth of art and design. Yet in today’s resale market, they have no control or — even visibility — over how their vintage pieces are passed on from consumer to consumer.

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About the author

Cathaleen Chen

Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

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