Agenda-setting intelligence, analysis and advice for the global fashion community.

‘Livestream’ Shopping’s Counterfeit Headache

The nature of livestream transactions makes it hard to identify and weed out counterfeits and fakes despite growth of new technologies aimed at detecting infringement.

Women livestreaming with a mobile phone on a tripod holding a pink T-shirt. — Artificial intelligence and algorithms can currently spot still images and text that infringe on brands’ copyrights and trademarks. (Shutterstock)

Reuters

07 May 2024

BoF PROFESSIONAL

Livestream shopping where buyers and sellers transact in real-time video is growing in the United States while technology to police counterfeit goods has so far not kept up, a situation that makes it easier for fake goods to flood the market, patent lawyers said.

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Want to Know What Consumers Think? Ask an AI-Generated Focus Group.

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This Week: The Oscars Bring Red Carpet Season to a Close; Lululemon Adrift

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Agenda-setting intelligence, analysis and advice for the global fashion community.

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