Agenda-setting intelligence, analysis and advice for the global fashion community.

Lessons From Metaverse Fashion Week

Brands such as Tommy Hilfiger and Dolce & Gabbana were among those to test the virtual waters, encountering challenges like low-quality visuals as well as some opportunities.

Digital billboards display Tommy Hilfiger campaign imagery in Decentraland. — Tommy Hilfiger at Metaverse Fashion Week. (Marc Bain)

Marc Bain

29 March 2022

BoF PROFESSIONAL

Metaverse Fashion Week promised an opportunity for brands to showcase the possibilities of digital fashion and break free of the constraints of reality. In a digital world, physics and physical bodies don’t have to apply. Instead, the reality of technical limitations hampered the experience, which often felt underwhelming.

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About the author

Marc Bain

Marc Bain is Technology Correspondent at The Business of Fashion. He is based in New York and drives BoF’s coverage of technology and innovation, from start-ups to Big Tech.

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Agenda-setting intelligence, analysis and advice for the global fashion community.

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