Agenda-setting intelligence, analysis and advice for the global fashion community.
Patagonia has jumped on fashion’s collab bandwagon and teamed with a big-name partner on a hot new product. It’s a washing machine, made with Samsung.
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Regulators are taking aim at the industry’s glacial progress on climate and labour rights, creating new incentives and risks for sustainability efforts in the coming year.
By 2030, 70 percent of all fabric fibres will come from plastics. Action needs to happen now to safeguard the future of our planet, says Lincoln Sarnoff on stage at VOICES.
Brands are pumping out millions of shoes, bags and shirts made with plastic they say was rescued from the world’s oceans and beaches. But the environmental impact is hard to measure and some experts say the industry is doing more harm than good.
Marc Bain is Technology Correspondent at The Business of Fashion. He is based in New York and drives BoF’s coverage of technology and innovation, from start-ups to Big Tech.
Getting recommended by ChatGPT, Claude, Gemini and other AI chatbots is fast emerging as a competitive advantage for fashion brands. As AI reshapes discovery, which brands are being favoured by AI and why?
A new analysis suggests most big fashion and retail players are using AI, though many are still reluctant to speak about it publicly.
Synthetic consumer research, where AI is used to simulate shoppers, is emerging as a cutting-edge way for brands and retailers to better understand their customers and test everything from products to marketing campaigns before they launch.
The more conversational commerce becomes, the more important generative engine optimisation will be, writes Andrea Felsted.
Check out this week’s new partner and job openings on BoF Careers, the global marketplace for fashion and beauty talent.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
The executive order directs the FTC chairman to prioritise enforcement of existing laws against sellers and manufacturers who falsely claim products are made in America.
