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How to Market an NFT

Brands will have to navigate how to reach a new kind of audience in order to make their digital assets stand out.

A recent release with NFT marketplace Bitski and streetwear brand Pleasures. (Bitski)

By

M.C. Nanda

20 December 2021

BoF PROFESSIONAL

Christine Su, co-founder and chief executive of communications and strategy firm the Lede Company, has handled marketing and communications for brands like Altuzzara and Stadium Goods. But when Su received a request from NFT marketplace Bitski to assist with the rollout of a collaboration with Adidas, it was “an education.”

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