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How Bottega Veneta Uses Technology In Service of Craft

Bottega Veneta’s printed leather jeans and plaids were standout items at Milan Fashion Week and the latest example of the creative ways designers are using technology to aid craftsmanship, not replace it.

Kate Moss walks the runway wearing jeans and a blue plaid shirt over a white T-shirt, all made of leather, on the runway. — Kate Moss wearing leather on the Bottega Veneta runway. (Bottega Veneta)

Marc Bain

29 September 2022

BoF PROFESSIONAL

Technology is still often thought of as being at odds with craftsmanship, replacing the work of human hands with processes that are mechanised, automated and ultimately soulless. The bias is common enough that challenging it provided the basis for the New York Metropolitan Museum of Art’s annual fashion exhibition in 2016, “Manus x Machina: Fashion in an Age of Technology.”

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About the author

Marc Bain

Marc Bain is Technology Correspondent at The Business of Fashion. He is based in New York and drives BoF’s coverage of technology and innovation, from start-ups to Big Tech.

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