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Agenda-setting intelligence, analysis and advice for the global fashion community.

Generative AI’s Big ‘Flaw’ May Also Be Its Superpower

Designers say the technology’s disregard for real-world considerations like standard clothing construction or basic physics, as well as its vulnerability to “hallucinations,” are its most powerful asset but also one of the biggest challenges in using it.
A model in an asymmetrical white blazer walks the runway at Heliot Emil Spring-Summer 2024.
Heliot Emil Spring-Summer 2024. (Heliot Emil)

There are a number of differences between lawyers and fashion designers, but a key one is that lawyers generally aren’t supposed to fabricate things. It’s a lesson one New York attorney learned the hard way when he was sanctioned earlier this year after the court brief he wrote with generative artificial intelligence included several made-up cases.

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