Agenda-setting intelligence, analysis and advice for the global fashion community.

Generative AI Is Proving a Tough Sell to Fashion’s Next Generation

Many fashion students, far from being unmitigated technophiles, are still distrusting of the technology, while educators at schools from London’s Central Saint Martins to Parsons in New York are navigating how best to approach it.

Students gather around a table and listen to an instructor in a classroom. — Students at Central Saint Martins. (Getty Images)

Marc Bain

12 June 2023

BoF PROFESSIONAL

Maxime Touze Black’s instructors at London’s Central Saint Martins initially expressed hesitation when he used artificial intelligence to create the designs for his final collection. They were unsure how the concepts would translate into finished garments, according to the recent graduate of the master’s programme in fashion design.

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AI Is Really Good at Designing Knitwear (Belts, Not So Much)

The first AI Fashion Week offered a convincing showcase for AI-generated fashion. The hard part may be turning the designs into real clothes.

Should Fashion Fear AI?

Refusing to engage with the technology amid rising concerns it could replace human creativity and displace workers isn’t going to stop it or prepare companies and their employees for the future.

What Really Went Into Casablanca’s AI-Generated Marketing Campaign

Founder Charaf Tajer compared AI to electronic music or sampling: It may be done on a computer, but it still takes talent, creativity and effort to produce good results.

About the author

Marc Bain

Marc Bain is Technology Correspondent at The Business of Fashion. He is based in New York and drives BoF’s coverage of technology and innovation, from start-ups to Big Tech.

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Which High Street Fashion Brands Are Winning the AI Discovery Battle?

Getting recommended by ChatGPT, Claude, Gemini and other AI chatbots is fast emerging as a competitive advantage for fashion brands. As AI reshapes discovery, which brands are being favoured by AI and why?

Why Fashion Doesn’t Talk About How It Uses AI

A new analysis suggests most big fashion and retail players are using AI, though many are still reluctant to speak about it publicly.

Want to Know What Consumers Think? Ask an AI-Generated Focus Group.

Synthetic consumer research, where AI is used to simulate shoppers, is emerging as a cutting-edge way for brands and retailers to better understand their customers and test everything from products to marketing campaigns before they launch.

Opinion: Online Shopping Could Be AI’s Next Victim

The more conversational commerce becomes, the more important generative engine optimisation will be, writes Andrea Felsted.

Bondholders Approve Saks Global’s Five-Year Business Plan

Saks is moving towards exiting bankruptcy and tapped an additional $300 million of its Chapter 11 financing package.

Luxury Stocks Face Most Bearish Sentiment in Years, UBS Says

War in the Middle East, the luxury industry’s fastest-growing market, threatens to delay a long-expected rebound in demand.

What Stops Beauty Shoppers From Buying More

Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.

Underdays and Foundrae Are Hiring on BoF Careers

Check out this week’s new partner and job openings on BoF Careers, the global marketplace for fashion and beauty talent.

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