Agenda-setting intelligence, analysis and advice for the global fashion community.

Fashion’s AI Dilemma Is Getting Worse

Baggu and Collina Strada are the most recent targets of ire among consumers opposed to the use of generative AI designs, and they won’t be the last. What does it mean for an industry that has already embraced the innovation with open arms?

Baggu Collina — Baggu debuted its collaboration with the New York label Collina Strada last week. (Baggu)

Yola Mzizi

03 July 2024

BoF PROFESSIONAL

When nylon bag maker Baggu debuted its collaboration with the equally buzzy label Collina Strada last week, the two brands were expecting a smash hit. Ahead of the release, their young online fans fawned over the psychedelic prints and a horse-shaped purse in the collection — styles that exemplify Collina Strada’s irreverent aesthetic.

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About the author

Yola Mzizi

Yola Mzizi is the Editorial Associate at The Business of Fashion (BoF). She is based in New York and provides operational support to the New York team and writes features for BoF and The Business of Beauty.

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